Customer Relationship Management (CRM or CRM system) denotes applied software used for organizations of all types and is aimed to automatize strategies of interaction between customers to increase sales, optimize marketing strategy and improving supplement. The key advantage of CRM systems is its ability to keep information concerning clients and their history, business processes and their further study. The center of CRM philosophy is client and all key measures are taken to improve quality of company service. To support these business purposes CRM should include storage and analysis information about vendors, consumers, partners and inner processes of the company. To reach top goal data is taken from phone calls, emails, events, meetings, social networks etc. Today there exist many CRM systems (cost-free and paid). They are divided into four types: strategic, operational, analytical and collaborative. AOG offers CRM experts with solid experience in CRM systems development. Request our talents and progress in your business.

The Internet of things (IoT) is gradually moving into top gear. This concept has a potential to not only enhance our daily graft but influence our activity as well. What’s the Internet of things like and how does it affect us? Internet has become widely available, connection - cheaper, more and more devices with sensor and Wi-Fi option are being created, technological costs have been substantially reduced and smartphones acquired extraordinary popularity. All these are fertile ground for the IoT. In other words, IoT is a computer network connecting objects around us. This can be everything from IP-TV sets to blood pressure gauges connected to the Internet. These involve cars and clothes we wear, refrigerators and tooth brushes, namely, all these things can be connected to the wireless network. The IoT can apply to the jet engine or oil platform. If the object has on/off switch, then it can be a part of IoT. Gartner analytical company predicts over 26 billion connected devices by 2020. The IoT will become a gigantic network of the interconnected things, there will be relations not only between people but also between their items. ”Thing” implies a device as well as a human with the patient monitor implant, farm animal with the biochip, car with the integrated sensors to warn a driver about decrease of the tire inflation pressure. Any other natural and artificial object with IP- address and option to transfer data through the network can be related to the IoT. Regardless of what we call IoT technology, it’s already real. What will it be like in the future and what impact will it have on humanity – even Google can’t fully answer.