About Me
Chief Business Development Officer at QArea Business and marketing strategy development and implementation for, B2B, e-commerce and content-based Internet projects. Marketing and sales workflow development, recruitment and team management. Brand strategy development and implementation. Sales and new monetization models research.
Communication with the projects’ teams, sales, users and external partners structure construction. Development and implementation of sales, PM, SEO, PPC, E-mail and SMM strategies, content and editorial policies, remarking and retention, branding, PR, online and offline media advertisement strategy. Affiliate program, advertisement and CPA networks development.
Experience of interaction with sales department (sales support and planning, KPI development, special projects support, cohort and LTV research, new prices impact forecast etc.). Assessment of the sales inventory, evaluation of sales department effectiveness, sales and marketing coordination.
Marketing analysis of competitors’ performance, evaluating market shares and perspectives of given businesses and business models on international and local markets (US, UK, CA, BR, FI, NO, FR, GR, AE, RU, UA etc.).
Creating IT-projects from scratch, development and implementation of growth strategy and project support (development experience of more than 100 websites: online shopping, online booking systems, entertainment and commercial portals, media, etc.).
Providing internal and external marketing trainings (GA, SEO, PPC, SMM, Mailing, PR etc), speaking at marketing and digital conferences. Experience in project and product management with more then 250 team members.
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Skills description
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