Customer Relationship Management (CRM or CRM system) denotes applied software used for organizations of all types and is aimed to automatize strategies of interaction between customers to increase sales, optimize marketing strategy and improving supplement. The key advantage of CRM systems is its ability to keep information concerning clients and their history, business processes and their further study. The center of CRM philosophy is client and all key measures are taken to improve quality of company service. To support these business purposes CRM should include storage and analysis information about vendors, consumers, partners and inner processes of the company. To reach top goal data is taken from phone calls, emails, events, meetings, social networks etc. Today there exist many CRM systems (cost-free and paid). They are divided into four types: strategic, operational, analytical and collaborative. AOG offers CRM experts with solid experience in CRM systems development. Request our talents and progress in your business.

Fintech is a term of financial technology used to denote financial services sector in the 21st century. It comprises all up-to-date financial technologies from basics of financial education to investment and banking. Technology of FinTech is rather popular being used by broad strata of society: b2b for banks providing premium quality services to their clients; business clients who take advantages of these services; b2c for small businesses; their consumers. FinTech is moving towards mobile banking, mobile trading, digital wallets and mobile wallet systems, financial advisory, mobile apps with analytics, fraud detection and other useful options

Both UI and UX are applied in IT sphere widely. UI (user interface) is a type of interface used to predict or explain interaction between a human and machine or device. It is about means and methods that help a user affect misc programs, machines, websites or mobile apps. Among the features UI design considers are menu, usability of buttons and display. UX (User eXperience) is used to denote user’s perception and responses arising while using a product, system or services. User experience includes all emotions, preferences, opinions and feelings, any reactions of a user, also his / her behaviour and achievements that arise before, during and after using a website, app etc. UX combines brand image, functionality, representation, interactive behaviour, user’s physical and psychological state UX is closely related with usability being applied at all stages of product creation: from planning to testing. UI and UX are of great importance for creating a good product and reliable companies and IT studios devote much time and effort to it. If you are creating a new IT product it is necessary to employ such specialists. And you can find them at AOG service. Below are few case studies. Go and see them!