About Me

Education Master’s degree in English Philology Department of English Philology Oles Honchar Dnipropetrovsk National University, 2012 Bachelor's degree. Major: English Translation in Science and Technology Institute of Power Engineering, Translation Department National Technical University Dnipro Polytechnic, 2011 Certifications Alona Tomina Inbound Marketing, HubSpot Academy On-Page and Technical SEO, Semrush Academy Content marketing manager Backlink Management, Semrush Academy alona.tomina@gmail.com HTML, GoIT Google Analytics, Google Analytics Academy +380960967652 PPC Automation, Semrush Academy WhatsApp/Telegram/Viber/WeChat Google SEO Fundamentals, Coursera (University of California, Davis) https://www.linkedin.com/in/alona- tomina-9326ab94/ Work experience https://www.facebook.com/people/Al ona-Tomina/1377411499 Content marketing manager (2012 – 2021)  Digital marketing strategy - Transforming business goals into a plan that uses content as a primary means of achieving those goals. - Attracting customers by creating valuable content and experiences tailored to them.  Copywriting - Landing pages that engage customers and give them enough knowledge to make Highlights informed purchasing decisions. - Blog posts that educate your audience and help them view you as an expert. Developing positioning, messaging, - SEO content that will allow your website to get higher ranks on Google. and branding of a product. Moving - Guest posts that help to build a high-value backlink profile. - Press releases that present information in the most objective way possible. leads through a funnel that converts - Email sequences that boost your open and clickthrough rates. them from a general audience into - Social media posts that help to form relationships with customers. loyal customers. Creating marketing materials that communicate product  SEO features. Planning and executing Technical SEO – improving technical aspects of a website marketing campaigns to attract new - Fixing technical issues that keep websites from ranking. prospects. - Technical optimization to help sites meet the requirements set by Google. On-page SEO – optimization of individual web pages Key skills - Keyword gap analysis to determine what type of content is missing. - UX & conversion rate optimization: fixing broken images, browser/mobile  Inbound marketing incompatibilities, and confusing navigation.  Content writing  SEO Off-page SEO – building website’s reputation and authority  Data-driven recommendations - Outreach to build high–quality backlinks. to increase your organic site traffic - Identifying poor quality links, backlink gap analysis, broken link building. Freelance projects (2020-2021) - Data analytics services (Germany): Digital marketing strategy, email marketing, content creation - Greenice (Ukraine): Off-page SEO – link building, guest posting, keyword research, gap analysis - The Power of Play (Canada): Technical SEO, website audit - MCT Group (UAE): Social media strategy - Ideamotive (Poland), RedBerries (UAE), Digitalce (Ukraine), Appliance repair expert (Canada): Content creation - So Speedy Ltd (UK): Translation of film footages - 1+1 Media (Ukraine): Creating credible dialogues that meet all the lip-sync requirements ("House Hunters") Content marketing manager & teacher – Uncle Sam English training center, China, Changsha (2019)  Responsible for developing, implementing and executing strategic marketing plans in order to attract potential customers and retain existing ones.  Helped students to improve their speaking, listening, reading, and writing skills. Content marketing manager & translator – LM Innovative Technologies Centre, Ukraine, Dnipro (2018) Areas of expertise: 3D printing, composite materials for aircraft structures, high technology machining systems  Developing positioning, messaging, and competitive differentiation.  Translation of technical specifications, purchase contracts, commercial proposals, and product descriptions. Got accreditation as certified translator in the Embassy of Ukraine, New Delhi, India (2015 – 2018) Translation of documents required for obtaining all types of visas. Content marketing manager & Translator – Bhargava Phytolab Pvt. Ltd., India, New Delhi (2015 – 2017)  Creating demand for products through effective messaging and marketing programs.  On-going research of trends in the pharmaceutical industry & content creation.  English/Ukrainian/Russian translation of regulatory, clinical, marketing documentation; documents necessary to conduct clinical trials, pharmacovigilance reports; contracts, specifications, commercial proposals, invoices. Content writer, translator, project manager, India, New Delhi (2012 – 2017)  Managed a team of copywriters & translators: assigned, monitored, and measured team members’ workload.  Maintained and improved standards; coordinated delivery of multiple projects; assured quality. Computer literacy  Working knowledge of Google Docs, Word, PowerPoint, Outlook, Excel pivot tables and charts  HTML & CSS, VS Code, WordPress, Tilda, Figma, and Adobe Photoshop  Bitrix24, Trello, Asana, Slack  Online graphic design tools: Crello, Canva  Facebook & Instagram business page creation and management  Email marketing software: Mailchimp  SEO tools: Semrush, Ahrefs, Moz, Grammarly Samples Writing - Making Minimalism Functional in Web Design (www.redberries.ae) samples: - Golang Web Development: When And Why Should You Consider It? (www.ideamotive.co) - How to Build an Online Marketplace (www.wikihow.com) - React and React Native: What’s the Difference? (www.litslink.com) - https://docs.google.com/document/d/12j2NxS3_SFqMcHiAb-gcQj7Un3GdcSps4MZ_wpHcC4g/edit# Content - Digital marketing strategy (logistics and freight consulting company) strategy - Social media marketing strategy (construction company) examples: - Communication strategy (software development company) - Social media marketing strategy (software development company)